About us
We Started With a Simple Belief: Egyptians Deserve Better.
Better guidance. Better results. A real estate experience built on trust, not just transactions.
The Move Now Story
Established as a Shareholding Egyptian Company (S.A.E.) with 100% Egyptian investment, Move Now was built from the ground up by people who believed that real estate could be done differently. Not just faster or cheaper, but better. More human. More accountable. More focused on relationships than quick commissions.
Egypt's real estate market was booming. Thousands of projects were launching every year. Developers were building at speed. Buyers had more choices than ever before. But something was missing.
There was no single partner that a developer could truly trust from day one. No firm that could sit across the table from a buyer, understand their life goals, and match them with the right home at the right price. No company that treated every deal, big or small, with the same care and professionalism.
That gap is exactly why Move Now was founded. We started by asking one question: what would this industry look like if the client always came first? Then we built the answer.
Today, Move Now is one of Egypt's most active and trusted real estate marketing and consultancy firms. We have marketed over 250 projects, partnered with more than 60 developers, and helped thousands of Egyptians find homes, grow investments, and build businesses in communities they are proud to be part of. From New Cairo to the North Coast, from the New Administrative Capital to the Red Sea, our footprint spans the entire map of Egyptian real estate.
We are still asking that same question every single day. And we are still building the answer.
Our Mission
Real estate is not just about property. It is about people.
Our mission at Move Now is to earn the lasting trust of every person we work with, whether they are a developer launching their biggest project, a young couple buying their first apartment, or a business owner searching for the right commercial space. We do this by delivering high-quality service, maintaining absolute credibility, and building relationships that go far beyond the closing of a deal.
We measure our success through three lenses, what we call the Three C's that power everything we do:
Clients
Developers
We are their strategic partner, not just their sales channel. We help them plan smarter, market better, and sell faster by being invested in their success as if it were our own.
Customers
Residents and Buyers
We guide them with honesty and expertise, helping them make one of the most important decisions of their lives with clarity and confidence.
Company
Our Team
We invest in the people who make all of this possible. A motivated, well-supported team is the foundation of every great outcome we deliver.
We do not celebrate a successful deal in isolation. We celebrate when all three succeed together.
Our Vision
Move Now is building toward something bigger than any single project or transaction.
We want to be the most influential property management and real estate marketing company in the entire region, a firm that developers seek out when they want to set the standard and that buyers turn to when they want to make the right call.
Not because we are the biggest, but because we are the most trusted. Because our standards are uncompromising. Because our people are exceptional. And because every interaction with Move Now leaves clients feeling that they are in the best possible hands.
World-class service quality, relentless innovation, and genuine customer satisfaction are not aspirations for us. They are our baseline.
✦ Our Approach
How We Work
Most real estate companies show up at the sales phase. We show up at the very beginning.
From the moment a developer decides to build, Move Now is there. We dive deep into project analysis, study the target market, help shape the product to meet real demand, contribute to executive planning, and keep a close eye on construction progress. By the time we launch the marketing and sales campaign, we know the project inside and out.
That is not an accident. That is how we consistently deliver results that others cannot.
For buyers, our process is equally hands-on. We take time to understand what you need, what you can afford, and what kind of lifestyle you are looking for. We then shortlist options that genuinely match, walk you through every detail, and stay with you through contracts, payments, and beyond.
We do not disappear after the deal is signed. That is when our relationship really begins.
Our Values
Excellence
We do not settle for good when great is within reach. Every interaction, every recommendation, every document we prepare goes through the same standard.
Innovation
The market evolves constantly, and so do we. We use the most advanced tools, strategies, and data available to ensure our clients are always ahead of the curve, not catching up to it.
Integrity
We say what we mean and we do what we say. Always. In this industry, your word is your most valuable asset, and we guard ours carefully.
Relationships
A completed deal is the beginning of a relationship, not the end of one. The connections we build with developers, buyers, and partners are long-term investments we take seriously.
Community
We believe great real estate builds great communities. Every project we help bring to life becomes a neighbourhood where people raise families, grow businesses, and build lives.
The People Behind Your Move
Move Now is powered by a team of Egypt's most dedicated real estate professionals. Our consultants, marketers, analysts, and relationship managers come from diverse backgrounds, but they share one thing in common: a genuine passion for doing this work well.
We hire people who care. We train them to be experts. And we build a culture where doing right by the client is never negotiable.